Human Connections in a Digital World

Business Communication choices have expanded in this new age of AI. It has never been easier to generate an email, report, or other professional document. However, human competency in business communication (Lucas & Rawlins, 2015) still requires being concise, clear, professional, evidence-driven and persuasive. AI messaging struggles to achieve these competencies in some ways and excels in others. This session will provide a working definition of AI communication competence in terms of authenticity, ownership, and relationship using on-going research from the Business Communication program in the Department of Management & Entrepreneurship. Additionally, we will suggest methods for implementation of these competencies in a classroom.